Tuesday, July 29, 2008

Beijing Journey, Journeys into the Land of Spam and Search Engine Optimization


We published our first blog of our lives a few days ago, then decided to do some more reading about blogging and search engine optimization. We found we have a lot more to learn! First of all, a blog won't be seen by anyone if you don't do something to optimize it. So the thought of us writing this blog just for ourselves seemed a little silly. We discovered that Google sees Beijing Journey as two words when your URL looks like http://www.beijing-journey.com. but only one word if you write it as www.beijingjourney.com. Our website is the second, but we thought that maybe it would be easier to find our blog if we wrote beijing-journey as the blog address. We then applied for a second blog. Then we found out we couldn't transfer what we had already written from the first blog to the second. Now we have received an email from Google indicating that the second blog might be considered spam, so they have put a block on it until they can investigate!


So we do believe we have more to learn about blogging and search engine optimization!


Which maybe is the point of all of this anyway!


In the past people put their business address and telephone number in a directory. They probably also put an ad in the paper. They hoped word-of-mouth would drive people to check out their business. There are more ways now to let people know about your business. However, the organization of the Internet isn't like a phone book, or even like the Dewey decimal system of the library. Search engines are now what find your business. Also, since the Internet is a lot less personal, it is difficult to judge if a company you find on the Internet is one you really want to do business with. A blog by the company gives the customer a little feel for the personality of the company when it is impossible to visit their business personally.


Which is why we will continue this blog. We do want to get to know our clients, and we do want them to get to know us. We also hope you see from our blog that we strive to do things right. This blog is a new adventure for us. We are learning new things about ourselves. And that is what travel is also all about. Travel is an adventure, a journey, and if you let it, a grand learning experience. Check out our website, http:///www.beijingjourney.com. Come journey with us!

Saturday, July 26, 2008

Our Own Olympic Medal

Today was the day we were going to learn to blog. When we decided that our company, Beijing Journey Tours at www.beijingjourney.com needed an Internet presence, we never dreamed that creating a website was only the beginning of a very long process for promoting our business. Beijing Journey Tours has been in business for many years, but now the time seemed right to join the modern age. All of our business comes from other countries, so the Internet, of course, seemed to be the best way to reach new clients.

We thought that writing the website would be the most difficult process for us because we had never written a website before. We didn't even know about search engine optimization. Links, page rank, social networking, blogs, directories were not part of our vocabulary. When we published the website to the Internet, we were surprised to find that we didn't show up. Amazing! Well, that meant put away the books that talk about creating a website, and find the books that teach you how to promote your website! One of the best ways to have people find your website is to blog........or say the books! Who are we to question the experts!

So why do we call today's very first blog, Our Own Olympic Medal? Well, as we checked our website, www.beijingjourney.com this morning, our teeth almost fell out! We are page ranked! And our page rank was a 2! Now for those of you that have no idea of what this means, (and we didn't just a few months ago) this IS an Olympic medal for a website! Page rank is what Google uses to show the importance of a website, and now we are considered important enough by Google to be ranked! Now isn't that important enough information to finally start writing that blog?

So here it goes! This is blog #1 of our career as website writers. We haven't learned as yet how to link our blog to our website, so rather than word links, we are using web addresses. However, we at Beijing Journey Tours believe life should be an adventure, and you should experience and learn new things.

And Beijing is an adventure that shouldn't be missed! Not just now when the Olympics are going to take place, but any time! Beijing is an amazing place! There is so much to see, so much to do, so much to experience!

So, who are we? We, at Beijing Journey Tours, are a local Beijing travel agency. We have been in business for over 20 years. We specialize in customized tours for corporations, groups, and independent travelers. We take great pride in our business, and we want our clients to leave Beijing wanting to return. We named our company Beijing Journey for a reason. We believe that travel is more than taking a trip. We believe your travel to Beijing should be an adventure, an experience; a journey of a life-time!

So please do check us out. Our web address is www.beijingjourney.com. However, here is a list of specific pages you might be interested in clicking to directly.

OH!! I have just learned something new! I just figured out how to link without typing out the addresses!

Customized Tours

Corporate Travel

Tour Packages

Travel Services

So please do consider journeying with us! We are positive you will be happy! And we will continue our journey into the world of blogging!