Beijing Journey, Journeys into the Land of Spam and Search Engine Optimization

We published our first blog of our lives a few days ago, then decided to do some more reading about blogging and search engine optimization. We found we have a lot more to learn! First of all, a blog won't be seen by anyone if you don't do something to optimize it. So the thought of us writing this blog just for ourselves seemed a little silly. We discovered that Google sees Beijing Journey as two words when your URL looks like http://www.beijing-journey.com. but only one word if you write it as www.beijingjourney.com. Our website is the second, but we thought that maybe it would be easier to find our blog if we wrote beijing-journey as the blog address. We then applied for a second blog. Then we found out we couldn't transfer what we had already written from the first blog to the second. Now we have received an email from Google indicating that the second blog might be considered spam, so they have put a block on it until they can investigate!

So we do believe we have more to learn about blogging and search engine optimization!

Which maybe is the point of all of this anyway!

In the past people put their business address and telephone number in a directory. They probably also put an ad in the paper. They hoped word-of-mouth would drive people to check out their business. There are more ways now to let people know about your business. However, the organization of the Internet isn't like a phone book, or even like the Dewey decimal system of the library. Search engines are now what find your business. Also, since the Internet is a lot less personal, it is difficult to judge if a company you find on the Internet is one you really want to do business with. A blog by the company gives the customer a little feel for the personality of the company when it is impossible to visit their business personally.

Which is why we will continue this blog. We do want to get to know our clients, and we do want them to get to know us. We also hope you see from our blog that we strive to do things right. This blog is a new adventure for us. We are learning new things about ourselves. And that is what travel is also all about. Travel is an adventure, a journey, and if you let it, a grand learning experience. Check out our website, http:///www.beijingjourney.com. Come journey with us!